Innovative brands apparently rank higher in this Landor, Burson-Marsteller and et al piece looking at industry (Tech, Banking, Auto…) and brand reputations by region.
I’ve decided to begin leveraging Twitter as a source for research and extending my general awareness of the good stuff folks are producing/sharing with/for the community. I try and do Top 5 tweets, but this will be a little different, this will be a wander through information and concepts I never would have found out without Twitter. Thanks to Gaping Void, I found Confused of Calcutta, by JP Rangaswami and navigated my way to what he thought he would find on Twitter.
Over time every site, tool and network I’ve used/participated in ultimately changes from what I originally thought it would be, since I share similar, but different, relationships on many of these platforms I get different community views of content. I’m not sure what I expected to get from Twitter, but here is what I think it is good for:
For me: See what, where and to some extent why things are going on. I’ve been able to get a broader understanding of social media, marketing and news than I normally get on my own. Twitter is the by far the most diverse network I participate in.
People I’m Following: It give me a personalized view of micro-content which folks think is important. It creates a set of focused interactions where slivers of life and content are shared passively – it’s my choice to do something on the pushed content. I share weather, location and food, but others are more pervasive with their usage. Questions, Blog posts and human filtered news.
People Following Me: I have no idea what they are expecting, hopefully not that much, but I try to make this the medium where my life shines through, more so than any other platform I leverage.
There are a great deal of tools out there and all have different ways to be implemented by a given user, but key appears to be community oriented, as Mukund points out by posting Wodtke’s lengthy preso which winds through identity, reputation and relationships as attributes of communities, but also as markets.