It would appear that this is the sound bite version of a book, Marketing Planning and Strategy by Subhas Jain. A little wordy, but not as wordy and time consuming as a book, there may actually be more information in the book.
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It would appear that this is the sound bite version of a book, Marketing Planning and Strategy by Subhas Jain. A little wordy, but not as wordy and time consuming as a book, there may actually be more information in the book.
