I’ve recently found that Facebook is quicker than email for contacting numerous business contacts, Twitter can help with competitive intelligence and email is just a little too slow and formal, so I can relate with how companies need to embrace social technologies more.
Ross Mayfield’s Web 2.0 Expo presentation on Putting Web 2.0 to Work is a very fair assessment of the situation, even if it appears to be a thinly veiled “you really need some of this technology now” pitch with the Social Text logo throughout.
Putting Web 2.0 to Work
View more presentations from ross.
Ok, not so thinly veiled with the free trial at the end. Come on Ross, was it a sponsored session?