I’m not sure I’m a journalist, but I will tell you that Matt executed each and everyone of these strategies throughout his launch process from where I could see. Having used the app early and had multiple conversations with him, they have an app which solves a problem and people like. Kudos again!
I had the opportunity to catch up with John Price last night in Austin and he is doing some REALLY cool stuff at Vast, a focused search tool. Vast is a vertical search platform for autos, travel, and real estate, where users make decisions leveraging Vast partner websites, such as AOL, Overstock and Away.com. The site represents an interesting community tool for organizations to deliver search capabilities focused on areas of interests and providing incremental capabilities which are not core to a given community platform. Search is definitely changing – going narrow and focused, vertical.
The growing number of companies out there improving search (Xobni and Twing) marketers, small business folk and communities will clearly benefit as more and more smart folks are looking at delivering the next generation of search. What cool search tools have you found?