Very often marketingt continues to be described as an [tag]art[/tag], as much as it is described a science — both have validity. True enough! Marketing is both a science and an art. So most folks market to themselves and that personal bias introduces a narrow cast which may not deliver an significant value, but you have to attempt to see if your experiences represent a meaningful buying driver. That is in fact is the only real [tag]normalized[/tag] reality – an understood moment and a cohort group, seems like a marketing opportunity.
Marketing is not a science or an art. Science and art – recognize your affinity and spin! This is the science. Don’t get me wrong – I have significant faith in analytics and models, but they evolve and moments in time represent an opportunity to tell a story and witness the story. There is no single model – to that end it is art.
Nevertheless, the ability to determine the response rates and conversions is science. Alas – Art and Science. Arrrgghhh!
I am for sure it will not be effective 🙂