It’s the economy stupid – package up, package down

Hugh’s recent I quit Twitter initiative took me back to his blog again. Hugh’s renewed focus on writing and creativity is refreshing to hear about. While browsing I again ran into the image below, which reminds me of the importance packaging a software product for the a given market segment and within the then current economic context. As I talk to product managers and technology marketers there is considerable churn and angst about managing their businesses into a tight spend cycle. Packaging up into value and down into customer acquisition with planned out year up sells are two themes I’ve been seeing in the marketplace.

Are you simplifying, enriching or repricing your solutions?


From my limited experience, economic states and packaging are temporary, price maybe not.  Thanks for the reminder Hugh!

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