The Social Media Time Crunch

With all the focus on the diminishing attention and the general availability of time in my life, I spent some time itemizing what I do and throwing it into a spreadsheet, just to get an idea of how much time I’m investing in social media.

That sleep bar continues to shrink – can’t be good.


  • Travel – Commute, Air travel
  • Friends – Directly engaged and interacting in person
  • Family – Engaged as a dad, husband, son, brother, uncle, cousin
  • TV – Various – family overlay most of the time
  • Sleep – dreaming, REM, tossing, turning
  • Email – Personal – private, Personal – public, Spam, Work
  • Social Media – Reading, writing, searching, thinking, posting
  • Work – Thinking, Excel, Word, PowerPoint, speaking
  • Meetings – Listening, learning, sharing, watching, talking

So I’m on the lookout for a new productivity tool for social media and this whole FriendFeed is a great candidate for my new social interface. Can’t imagine the time slice of social media Chris Brogan, Aaron Brazell or Erin Kotecki Vest have on their spreadsheets, I bet their sleep bar is considerably smaller than mine.

Previous Post Next Post

You Might Also Like


  • Reply jon gatrell April 19, 2008 at 5:03 am

    Blog: The Social Media Time Crunch: With all the focus on the diminishing attention and the genera..

  • Reply Mark Dykeman April 19, 2008 at 7:18 am

    I’ve been trying out Friend Feed but so far it isn’t sticking with me.

    On the other hand, I really didn’t get Twitter when I first tried it, either. 🙂

  • Reply J G April 19, 2008 at 8:44 am

    twitter took 3 or 4 months for sure, I use friendfeed as a quick look digest, not as a tool I actively interact with.

  • Reply Chris Brogan... April 19, 2008 at 4:07 pm

    My sleep bar is smaller and I don’t watch TV. My family would be higher than my work, and my friends would be about equal with my travel.

    Neat exercise. : )

  • Reply QueenofSpain, Erin Kotecki Vest April 19, 2008 at 6:19 pm

    WOW. Ok, now I”m wondering how my lines would change. Hmmmm. Great exercise.

  • Reply Aaron Brazell April 20, 2008 at 4:29 pm

    My TV time is nearly non-existent, my email and meetings time would be higher. my sleep would be lower (but growing as work-life balance is getting more under control).

    Interesting exercise…

  • Reply J G April 20, 2008 at 4:45 pm

    TV is the first to go… appreciate the feedback all.


  • Reply Edward Vielmetti April 21, 2008 at 12:31 am

    Where is the line for exercise, walking around, seeing the world, being out on the street or in the air?

  • Reply J G April 21, 2008 at 6:48 am


    It’s in family, but there isn’t a lot of it in my life – at least not enough to itemize.

  • Reply SOBCon Spotlight: George Krueger, Mary-Lynn Foster, Joanna Young, Jon April 28, 2008 at 4:43 pm

    […] at spatially relevant – Jon blogs about the impact of technology and social media on marketing efforts. Plus music and random stuff, which we happen to enjoy […]

  • Leave a Reply

    %d bloggers like this: