The Social Marketing Construct: Evolving Brands and Emerging Realities

Download the Social Marketing Construct

Why we wrote it:

After sitting in a Pragmatic course taught by David Meerman Scott, I came up with the idea that I just might wanna write something a little more substantial than a blog post.  David spent a good deal of effort in his New Rules of Marketing course on the value of an eBook, so I thought that might be a lofty pursuit.  I clearly needed some help; so I engaged my personal advisory board for input and volleyed ideas. We centered on brand as a construct in the context of social media adoption, more or less.

Sheryl Altschuler was kind enough to offer her experience in launching brands online for this project.  Sheryl was critical in simplifying the concepts in the eBook and developing the Social Marketing ContractChris Carfi was kind enough to write a foreword and to provide his thoughts on what would be helpful to marketers given the emerging business realities. Clearly interesting things are afoot in the evolving social marketplace. The social impact on brand management and equity represents an opportunity for marketers to re-align their focus against The Social Marketing Construct.

Many thanks to those who helped as well as those who take the time to download and take a look.  If you find it particularly useful, feel free to let some folks know about it.  The concepts in the book are a continuing area of interest for both Sheryl and me, so feedback appreciated.

Cheers!

~jon

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18 Comments

  • Reply jon gatrell September 16, 2008 at 5:16 pm

    The Social Marketing Construct: Evolving Brands and Emerging Realities: After sitting in a Pragmatic co.. http://tinyurl.com/5dh7sb

  • Reply David Meerman Scott September 17, 2008 at 4:04 am

    Excellent. I’m excited that in a small way my ideas encouraged you to put this out there. Congrats. And I love the subtitle that you adapted from the Talking Heads. I saw them in the early 1980s in NYC. I’m a sucker for hidden musical references. Good luck with it.

  • Reply J G September 17, 2008 at 5:39 am

    Thanks for the catalyst to write it. Not an easy thing, but definitely gratifying. As for music, can’t get enough myself. I got to see KISS over labor day weekend and just ordered my AC/DC tickets for December – both two shows I would have never thought I would have seen. If you are a Talking Heads fan, you check out Panic when they come to Boston. The do a mean City of Dreams and Life during Wartime.

    http://widespreadpanic.com

  • Reply Business Development In Context : Planning a Website or Blog for Your Business September 17, 2008 at 9:35 am

    […] to build or even plan a website or blog for our business, we need to consider the importance of the Social Media Contract and its relationship to our market. My friend Jon has an e-book about this concept (read about it […]

  • Reply David Meerman Scott September 17, 2008 at 12:19 pm

    Jon, just in the past ten days, I’ve seen Ryan Adams, My Morning Jacket, and Land of Talk. Looking forward to Phil Lesh and a few others in coming weeks. David

  • Reply J G September 17, 2008 at 4:57 pm

    jealous… sent an email. cheers!

    j

  • Reply emmyg September 17, 2008 at 6:05 pm

    @spatially now that I read it, I’m sorta ok with the hours of being locked up. http://tinyurl.com/627qrd now on to reading some palin email

  • Reply Popeyes Chicken September 18, 2008 at 4:53 pm

    If @spatially knew chicken as well as social marketing, my legs would be shaking! Read The Social Mkt Construct http://tinyurl.com/627qrd

  • Reply @PopeyesChicken September 19, 2008 at 6:38 am

    Very nicely packaged. After reading this I feel I do have a leg up on the competition. Thanks for keeping me abreast! – Popeyes Chicken

  • Reply SOB Business Cafe 09-19-08 - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. September 19, 2008 at 9:57 am

    […] The Social Marketing Construct: Evolving Brands and Emerging Realities […]

  • Reply jon gatrell September 19, 2008 at 10:26 am

    @popeyeschicken, absolutely one of the best comments ever for a brand. Not sure where you get it all. http://tinyurl.com/627qrd

  • Reply jon gatrell November 24, 2008 at 4:10 pm

    wow! just checked my stats & downloads are over 5000 for the social marketing construct & 700+ on slideshare http://tinyurl.com/627qrd thx!

  • Reply publisherhash November 24, 2008 at 4:27 pm

    just passed 5000 downloads – #marketing #ebooks #blog http://tinyurl.com/627qrd

  • Reply jon gatrell May 2, 2009 at 7:13 am

    twitter is a channel. just another part of the marketing mix. http://tinyurl.com/627qrd #SOBCon

  • Reply Joy Marcrum Haynes May 2, 2009 at 7:19 am

    RT @spatially twitter is a channel. just another part of the marketing mix. http://tinyurl.com/627qrd #SOBCon

  • Reply Social Media Guide May 2, 2009 at 7:36 am

    #smm RT @spatially twitter is a channel. just another part of the marketing mix. http://tinyurl.com/627qrd #SOBCon

  • Reply Joy Marcrum Haynes May 2, 2009 at 2:19 pm

    RT @spatially twitter is a channel. just another part of the marketing mix. http://tinyurl.com/627qrd #SOBCon

  • Reply Who are these people and why are they following me? October 2, 2017 at 2:24 pm

    […] have never thought were that interesting, until it happened. Just passed 5000 downloads of the eBook, hit 1000 followers on Twitter and just learned Spatially Relevant was on Alltop – all in the […]

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