Automotive ad and media spending

I actually got caught in a conversation today around a couple of my posts around the Automotive industry and their ad spend.   The main discussion was around the reporting quality and intellectual honesty of Fox News, but I did get banged on around the spending habits and likely contractual spend already in place for GM and Chrysler.  Below is a chart from Ad Age‘s global marketing report on the Top 100 media buyers, the ad spending by category is based on 2007 spend.

top100adspendingSOURCE: http://adage.com/images/random/datacenter/2008/globalmarketing2008.pdf

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1 Comment

  • Reply jon gatrell January 6, 2009 at 5:16 pm

    Automotive ad and media spending: I actually got caught in a conversation today around a couple of my posts arou.. http://tinyurl.com/78c6sj

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