AARP is raising it’s brand equity via YouTube

Never let it be said that AARP isn’t relevant and the brand’s awareness is limited and only known to those 42 and over or people who have the same name as their father and accidentally gets the cool magazine every now and again.  Welcome to the social media, where age is largely unknown and rarely given.  So not only can you get really good term life insurance or a recommendations for how to deal with Medicare part B or whatever – they are putting some pretty darn inspirational messages into the marketplace via YouTube with the video below.

I’ve never looked to AARP for messages about hope, the future and contribution, will now though!  Glad I found this on FriendFeed.

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3 Comments

  • Reply jon gatrell April 6, 2009 at 6:34 pm

    AARP is raising it’s brand equity via YouTube: Never let it be said that AARP isn’t relevant and the brand.. http://tinyurl.com/d56g72

  • Reply Gregory Ng April 7, 2009 at 6:24 am

    Damn inspirational and empowering video from AARP on YouTube. Goosebumps at its brilliance. Seriously. http://is.gd/rchn (Via @spatially)

  • Reply Christine Babcock April 7, 2009 at 6:45 am

    This one got me thanks @gregoryng http://is.gd/rchn

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