Josh has some good quotes and some good ideas. Good communication, cross functional engagement and clear plans are essential. The presentation conceptually represents the type of content you will find on his blog, A Random Jog, check him out.
I hope to get back to writing in the next week or so, just way too busy with travel and stuff. Excited about being in Chicago for the weekend, so those of you who will be at SOBCon. Cheers!