Technology while cool, it isn’t typically what buyers/users want or ultimately decide on. Of course there are those buyers who only care about technology, stay away from them as customers. From my experience, they cost a lot. I’m not sure if it’s the high acquisition costs, slow revenue recognition or the ongoing roadmap heckling which is more organizationally draining.

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It’s the user stupid!: Technology while cool, it isn’t typically what buyers/users want or ultimately deci.. http://tinyurl.com/lg6m8l