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Getting to be those lazy days of summer – ok, not really. I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept. No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.
Ultimately it’s just looking at some content, stats and alike…. I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.
The Methodology
The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts. The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping. The metrics and content themes are more or less directional and just make me understand a little more.
A Content Analysis
Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop. So as exercise I set out to find out where and when did these themes started @ Spatially Relevant. So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.
First Post on Each Tag
Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.
Branding: Brand first appeared with an almost an incoherent post on pricing and promotion. So the first 90 days of spinning up the blog.
Other Posts Over Time
- Brand as the Differentiator – Altschuler wrote this.
- What does a Product Manager do? – How is that different than a Project Manager?
- Target Markets and Segmentation – Brand and product targeting via content.
- Brogan on Marketing: Cultural change focused insights.
After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff. The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.
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