Lazy Brand: Get your brand out of the living room!

Brand spend, brand awareness is so different today than even 12 months ago thanks to the interwebs and an increasingly over burdened attention span. Crowdsourcing, multi-tasking and interactive media preferences require a different approach, since as noted in Helge Tennø‘s presentation the internet is a connection machine!

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  • Reply jon gatrell September 16, 2009 at 5:14 am

    SR Post: Lazy Brand: Get your brand out of the living room!: Brand spend, brand awareness is so differen.. http://bit.ly/83NnX

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