Relevant Reading – October 8th to October 10th

here you go, been slacking for a couple of days or more:

• Do hard things
• The terms “good brand, bad brand” have taken on new meaning for the hyper-vigilant consumer
• The Brand Launch Myth
• Is Your Pricing a Dot or a Triangle?
• Follow. Forget. Fail. Why 3 Word Taglines Suck
• It's not the technology stupid