Exit Strategy: Sue Gartner for $1.696B

I’ve seen a good deal of crazy valuations and market activity to boost share holder wealth, but sometimes you should just choose the maintenance increase.  Ultimately it appears ZL tech doesn’t realize that not all revenue generation ideas or exit strategies should be prioritized solely by the top line opportunity value.  I mean the return on investment is pretty straightforward and simple: legal fees under say a million and a crazy $1.696B top line.

I can see the retort when question on the top line estimate:

Even after negotiations it is still a $600M pay day.  Add in some contingency legal fees and the net is like $400 or like a gabillion times more than current revenues.

So while ZL clearly admits a short coming in marketing, which is the reason they aren’t leaders, thus the law suite, they might want to spend some time reflecting on the Ability to Execute concept when this is all over.

Below is a simple overview how marketing and branding just might influence a given organization’s placement in any given magic quadrant.

Many thanks to Hub Spot Marketing for their grader tools.

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5 Comments

  • Reply jon gatrell October 31, 2009 at 11:01 am

    SR Post: Exit Strategy: Sue Gartner for $1.696B: I’ve seen a good deal of crazy valuations and market activity to … http://bit.ly/3XVcs8

  • Reply Jim Pacelli October 31, 2009 at 3:24 pm

    Exit Strategy: Sue Gartner for $1.696B | spatially relevant http://bit.ly/2cZNRQ

  • Reply Brian Logs November 3, 2009 at 1:33 pm

    Remember companies like Cisco were once as small as ZL. Cisco focused on marketing and activities such as expos, conferences, roadshows, etc. However ZL’s CEO must be totally inexperienced as he has no idea on how to use marketing to boost sales. Ha!

    • Reply Jon Gatrell November 4, 2009 at 10:09 am

      based on my experience in multiple MQ’s, it is more about marketing execution, vision and sales/go to market models than expos or conferences…

  • Reply DevelopmentCorporate » Blog Archive » Suing Gartner Doesn’t Work After All November 23, 2009 at 12:02 pm

    […] lawsuit hiring away one of Symantec’s top sales people.  Alternatively they could consider the advice from Jon Gatrell, a veteran product management executive who has a tremendous track record of moving from being a […]

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