Conclusion: It is no longer possible to say ANYTHING original about social media

So it sorta feels like the oxygen has been sucked out of social media or at least the originality.  While I like the slight metaphor twist by Krista Neher and the apparent use of the 5 step approach she undoubtly had ingrained at P&G, where’s the new content?  This isn’t Krista’s fault, the presentation is solid and spot on. The next steps close with connect is classic 5 step, but even with that I still find myself wanting in general for something new to happen in the scene.

Perhaps we are just entering the “no original thought” part of social media.  Pirates, defenders, advocates, rouges, creators, lurkers, trolls, detractors, blah, blah, blah…. Brands in social media need to change their approach to engaging and listening needs to central to the brand’s digital strategy and anyone that doesn’t already know this is just 1 bad quarter from a new job or no job.

Again, NOT to pick on Krista, because she did nail it and is further spreading the word which everyone needs to know, so take a look, since she did get a slot in Vegas which is no small feat:

Brand Management Pubcon Vegas09″>Online Brand Management Pubcon Vegas09

View more presentations from Krista Neher.
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15 Comments

  • Reply jon gatrell November 21, 2009 at 3:48 am

    SR Post: Conclusion: It is no longer possible to say ANYTHING original about social media: So it sorta feels like t… http://bit.ly/4Gc6vP

  • Reply LG Shared Items November 21, 2009 at 9:36 am

    Conclusion: It is no longer possible to say ANYTHING original about social media http://j.mp/4xBwoA

  • Reply Owen Greaves November 21, 2009 at 9:41 am

    Conclusion: It is no longer possible to say ANYTHING original about social media http://ff.im/-bOecu

  • Reply Rick Rake November 21, 2009 at 12:16 pm

    RT @OwenGreaves: Conclusion: It is no longer possible to say ANYTHING original about social media http://ff.im/-bOecu

  • Reply Social Media and Your Brand November 21, 2009 at 1:37 pm

    […] by Zachary Adam Cohen on November 21, 2009 Posted in: Social Media Experimentation Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Courtesy of Spatially Relevant: […]

  • Reply Justin C. Houk November 21, 2009 at 2:54 pm

    Conclusion: It is no longer possible to say ANYTHING original about social media http://bit.ly/6qobwJ

  • Reply quadbox November 22, 2009 at 10:25 am

    Article: "It is no longer possible to say ANYTHING original about social media" http://j.mp/7WJG5f

  • Reply KillSocialMedia November 22, 2009 at 10:25 am

    Article: "It is no longer possible to say ANYTHING original about social media" http://j.mp/7WJG5f

  • Reply josh duncan November 22, 2009 at 10:54 am

    i am not sure that we at the “no original thought” phase but we are definitely hearing a lot of the basics over and over again.

    i think there are a lot of companies/people still getting up to speed and realizing that this isn’t just a fad (or for kids). the next phase will come, it is just going to be hard to see with everyone still talking about the “old” content.

    thanks!

    josh

  • Reply Jon Gatrell November 23, 2009 at 10:07 am

    it just makes for an even more lopsided noise to signal ratio…

  • Reply Dave Peck June 2, 2010 at 3:23 pm

    Conclusion: It is no longer possible to say ANYTHING original about social media | spatially relevant http://ow.ly/1Tjh5

  • Reply Phil Bowyer June 2, 2010 at 5:44 pm

    I think there’s still a ton of originality out there, but most are still looking towards the “Chris Brogans” and the “Mashables” of the social media world for inspiration- and they don’t really have anything new to say (I swear I’ve seen the “20 things you missed about social media” headline on the Mashable feed about 5 times this month).

    When I was catching up on my feeds last month, I was thinking that the basics just keep getting rehashed in some form or another (i.e. “Social Media For Authors”, which last month was “How to market your widget using social media”). I’m beginning to delete those feeds, and instead focus on those who are offering something new and exciting.

    If you want to find new and exciting things, just expand your horizons, and find it – or better yet, sit down with a beer and get creative yourself (you never know where your mind can take you).

    • Reply Jon Gatrell June 3, 2010 at 6:57 am

      Phil, thanks for thoughtful comments. We definitely need some diversity out there. New voice are emerging, I’m really liking what jay baer is writing on these days @ http://www.convinceandconvert.com/ Hope you stay around and continue the conversation.

  • Reply Phil Bowyer June 2, 2010 at 5:47 pm

    I should say, I meant no harm or disrespect towards the Chris Brogans, or the Mashables – they are great resources for those just starting out with SM – that’s what they do. My point was just that for those who have been in the game a while, it’s time to up the ante a bit.

  • Reply Dave Peck June 2, 2010 at 10:23 pm

    Conclusion: It is no longer possible to say ANYTHING original about social media | spatially relevant http://ow.ly/1Tjh5

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