Where is that creative monster of yours?

Very often as product managers we have the need to get creative.  We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math.  Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.

Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.

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5 Comments

  • Reply jon gatrell March 5, 2010 at 4:05 am

    Where is that creative monster of yours?:

    Very often as product managers we have the need to g.. http://bit.ly/apWmdi

  • Reply jcmecke March 5, 2010 at 1:15 pm

    RT @spatially Where is that creative monster of yours?: Very often as product managers . . . http://ow.ly/1eAi0

  • Reply devcorporate March 5, 2010 at 1:15 pm

    RT @spatially Where is that creative monster of yours?: Very often as product managers . . . http://ow.ly/1eAi0

  • Reply Michelle Conlon March 8, 2010 at 10:18 am

    Where is that creative monster of yours? http://bit.ly/brhAZn (via @spatially)

  • Reply Skovbakke March 8, 2010 at 11:10 am

    About creativity – fun and useful slideshow: http://ow.ly/1fDA2

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