Content, Content, Content

…it likes to be free according to this very entertaining presentation from Mike Ellis.  While that may in fact be the case, remember that you should probably have a strategy for your content as a marketer.   As you develop content and set it free, there are some key questions a marketer should ask since while content should be set free, it’s not free to develop:

  • Is this intended for the buyer/Analyst/Partners/Sales/Others?
  • How will this content influence your audience to do something?
  • How does this relate to your existing content/strategy?
  • Does this establish a new content theme, if not related to previous content and is it a sustainable theme?
  • Is the content reusable?
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3 Comments

  • Reply jon gatrell June 11, 2010 at 4:35 pm

    Content, Content, Content http://bit.ly/d4FgB9

  • Reply governpoint June 12, 2010 at 5:53 am

    RT @spatially: Content, Content, Content http://bit.ly/d4FgB9

  • Reply Favorite Product Posts June 2010 | A Random Jog July 2, 2010 at 9:59 am

    […] Relevant – Content, Content, Content As you develop content and set it free, there are some key questions a marketer should ask since […]

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