Research is about process as a previous post asserted, but the most important thing we can identify as marketers are patterns or trends. The wonderful thing about accumulative data over time is it provides visibility to things we might not otherwise see as marketers and product managers.
Dr. Tim Stock’s presentation on The Structure of Trends is another view into how we should look at the research process.
The Structure of Trends 2010
View more presentations from Tim Stock.
Slide Week: Getting all trendy and stuff with your marketing efforts http://bit.ly/bgEBqU
Slide Week: Getting all trendy and stuff with your marketing efforts: Shared by vlad
the real question is: what… http://bit.ly/dAJrkN