SCRUM In Marketing: Leveraging Agile Outside Development

When going Agile in development there are definitely challenges both inside and outside the traditional R&D group. The impact of improved velocity in the “manufacturing process” can definitely create bottlenecks in adjacent organizations/process owners.  Some organizations answer these challenges with going towards an Agile enterprise approach.  Others when asked “how can you use Agile methodologies outside of a traditional IT and Development mode?”  may roll out to another group here and there, but don’t go all-in.

Having had the opportunity to deploy Agile across the enterprise over the last several years – I’ll agree it helps bunches.  Focus, transparency and priority setting.    I’m definitely a believer in the benefits, which is why I’m sharing the presentation below.

Here is Kristen Petra’s pitch on how Hub Spot uses SCRUM in Marketing successfully from the 2011 Austin Product Camp/#PCATX.   While I think a Scrum Master role is needed, this is a solid overall intro into on how to use SCRUM outside of IT/development.

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19 Comments

  • Reply jon gatrell January 17, 2011 at 7:17 am

    SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Marcelo R. Lopez Jr. January 17, 2011 at 9:51 am

    RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Divya Rakesh January 17, 2011 at 11:27 am

    RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Pragmatic Marketing January 17, 2011 at 1:13 pm

    RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Lorena Diaz January 17, 2011 at 1:50 pm

    RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Merlyn Gordon January 17, 2011 at 2:03 pm

    Working to adopt (cc @JPSaunders @jkembel @tornpage) RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Dev http://bit.ly/eXB0gJ

  • Reply ProductCamp Rules the World! | Product Beautiful: Building Product Management by Paul Young January 19, 2011 at 4:03 am

    […] the other hand, if you are highly experienced, or have recently done something unique and want to share that experience with the world, your options are also limited.  You can start a […]

  • Reply John Kembel January 19, 2011 at 10:52 am

    Daily standups work for our team too! RT @spatially via @merlyngordon: SCRUM In Marketing: Leveraging Agile Outside Dev http://bit.ly/eXB0gJ

  • Reply 3M VAS January 21, 2011 at 9:07 am

    SCRUM in Marketing: Leveraging Agile Outside Development http://bit.ly/gWLGoo #tech #marketing

  • Reply Antonio Matarranz January 25, 2011 at 2:55 pm

    SCRUM en Marketing: Aplicando Agile fuera del Dep, Desarrollo (Spatially Relevant) http://bit.ly/ggGkYZ

  • Reply Andrew Dailey January 28, 2011 at 12:27 pm

    RT @spatially: SCRUM In Marketing: Leveraging Agile Outside Development http://bit.ly/eXB0gJ

  • Reply Jason Gamblen | Kobo February 8, 2011 at 9:46 am

    SCRUM in Marketing: Leverage Agile Outside Dev http://t.co/zJee4M2 #Agile #ProdMgmt

  • Reply Jim Holland February 9, 2011 at 3:39 am

    Great #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgmt #startup

  • Reply GregCott February 9, 2011 at 4:48 am

    RT @Jim_Holland: Great #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgmt #startup

  • Reply jon gatrell February 9, 2011 at 8:44 am

    “@Jim_Holland #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgmt" thx for the link

  • Reply Angela Cook February 9, 2011 at 9:17 am

    RT @spatially: “@Jim_Holland #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgm …

  • Reply Angela Cook February 9, 2011 at 5:17 pm

    RT @spatially: “@Jim_Holland #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgm …

  • Reply ProdMgmt Talk February 10, 2011 at 12:10 am

    RT @Jim_Holland: Great #marketing #strategy insights by @spatially "Marketing in an Agile Way" http://t.co/zJee4M2 #Agile #ProdMgmt #startup

  • Reply Brad Jeffrey Neiman January 22, 2012 at 12:49 am

    Presentation on Scrum Marketing: http://t.co/OqYwdazH

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