Data Driven Decision Making for Product Marketing and Launch Managers

This presentation by Lucy Spence from ProductCamp London provides some foundational building blocks that product marketers and launch managers need to consider as they look to generate demand. While I don’t think that is the context which it was originally planned, it is a quick and essential read for anyone who is responsible for increasing/driving revenue in a web-centric world for buyers doing research.

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3 Comments

  • Reply jon gatrell February 28, 2011 at 6:58 am

    Data Driven Decision Making for Product Marketing and Launch Managers http://bit.ly/gZ4sb1

  • Reply ProdMgmt Talk February 28, 2011 at 7:42 am

    RT @spatially: Data Driven Decision Making for Product Marketing and Launch Managers http://bit.ly/gZ4sb1

  • Reply Alltop Branding February 28, 2011 at 7:55 am

    Data Driven Decision Making for Product Marketing and Launch Managers http://bit.ly/fORvrl

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