Social Media is Not Free and ROI is a math problem.

If your ROI is some how not expressed in dollars or using a metric which involves the number of likes or followers, then it’s probably not a valid statement on ROI.

 

Social Media is Dead. Long Live Social Media ROI

View more presentations from Stefanos Karagos

March 25, 2011 by
(15)

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15 Comments

  • Reply Geoffrey Anderson March 25, 2011 at 4:41 am

    #prodmgmt gets this. #marketing not so much RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA

  • Reply Consultora Gallardo March 25, 2011 at 4:42 am

    RT @PatyGallardo: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA #Socialmedia #ROI by @spatially

  • Reply Salvora Social Media March 25, 2011 at 4:50 am

    Muy buena presentación!: Social Media is Not Free and ROI is a math problem.: http://bit.ly/f44Hb6 via @PatyGallardo #SocialMedia #ROI #ROCI

  • Reply Menard Osena March 25, 2011 at 4:55 am

    Nice read! RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA

  • Reply Alejandro Flores M. March 25, 2011 at 4:55 am

    RT @Salvora_SM: Muy buena presentación!: Social Media is Not Free and ROI is a math problem.: http://bit.ly/f44Hb6 via @PatyGallardo #So …

  • Reply Marty Thompson March 25, 2011 at 5:03 am

    RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA

  • Reply jon gatrell March 25, 2011 at 5:34 am

    THANKS! @Menardconnect Nice read! RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA

  • Reply Alltop Branding March 25, 2011 at 5:59 am

    Social Media is Not Free and ROI is a math problem. http://bit.ly/hQduQv

  • Reply SV Brand Forum March 25, 2011 at 6:00 am

    Social Media is Not Free and ROI is a math problem. http://bit.ly/hQduQv #branding #brand

  • Reply Larry McKeogh March 25, 2011 at 9:10 am

    RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA [excellent presentation]

  • Reply Michelle Conlon March 25, 2011 at 9:54 am

    This is a keeper! =) Great Presentation! RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA

  • Reply Tim Feeley March 25, 2011 at 1:15 pm

    RT @lmckeogh: RT @spatially: Social Media is Not Free and ROI is a math problem. http://bit.ly/hrWvjA [excellent presentation]

  • Reply jon gatrell March 25, 2011 at 4:00 pm

    @freighter @Salvora_SM @afloresmosquera @michelleconlon @lmckeogh thx 4 the RT's! on Social Media is Not Free http://bit.ly/hrWvjA #usguys

  • Reply ROI, Social Media and Market Insights « Changing Markets and Evolving Brands April 20, 2011 at 2:50 pm

    […] is a good deal of talk on the ROI of Social Media and most organizations are still working on that, but there are other uses outside of pure play […]

  • Reply . May 15, 2012 at 6:02 pm

    Agreed! RT @spatially: Social Media is Not Free and ROI is a math problem. http://t.co/RD11OiYt

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