Content Marking in B2B: Targeting for leads and nurturing…

Content marketing continues to be top of mind for many product marketers and managers – even if according to these survey results corporate marketing often owns the strategy and budget in many organizations. Publishing relevant content for your market represents a clear opportunity for engagement, funnel introduction and maturing opportunities in the funnel. Holger Schulze’s survey results on content marketing in B2B clearly shows where the lines are being drawn in B2B and content.

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7 Comments

  • Reply jon gatrell May 31, 2011 at 6:03 am

    Content Marking in B2B: Targeting for leads and nurturing… http://bit.ly/jYTUFW

  • Reply Alltop Branding May 31, 2011 at 7:39 am

    Content Marking in B2B: Targeting for leads and nurturing… http://bit.ly/kFZTSG

  • Reply Pragmatic Marketing May 31, 2011 at 8:27 am

    2011 Content Marketing survey results in for B2B marketing – http://bit.ly/ljrsaE

  • Reply Natalie Bering May 31, 2011 at 8:55 am

    2011 Content Marketing survey results in for B2B marketing – http://bit.ly/ljrsaE

  • Reply Natalie Bering May 31, 2011 at 3:55 pm

    2011 Content Marketing survey results in for B2B marketing – http://bit.ly/ljrsaE

  • Reply Concept Hub, Inc June 1, 2011 at 11:41 am

    Content Marking in B2B: Targeting for leads and nurturing…: http://bit.ly/iUSUPz

  • Reply 4 Questions to consider when creating content: Is your content citable? June 13, 2011 at 9:29 am

    […] Content Marking in B2B: Targeting for leads and nurturing… Categories : Marketing Technorati Tags: authority blogging blogging business-to-business content management content marketing social media thought leader thought leadership […]

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