You can’t say i didn’t warn you earlier in the week that this was slide week. I had way too much time while on holiday and just consumed so much content that I had to share. The other thing I was also doing a bunch of research on some stuff. The Lecture 7 presentation below on Branding is an interesting academic set of slides, which I hope are helpful.
Uploaded on authorSTREAM by Woodwork
I don’t do predictions, but this is a good presentation which appears to look like another article’s call outs. Not sure which is better, but from an ADD perspective the pictures work better.
Check the call outs in this article:
I actually got caught in a conversation today around a couple of my posts around the Automotive industry and their ad spend. The main discussion was around the reporting quality and intellectual honesty of Fox News, but I did get banged on around the spending habits and likely contractual spend already in place for GM and Chrysler. Below is a chart from Ad Age‘s global marketing report on the Top 100 media buyers, the ad spending by category is based on 2007 spend.
SOURCE: http://adage.com/images/random/datacenter/2008/globalmarketing2008.pdf
This slide set stands on it’s own – quirky graphics and all as slide week continues.
Uploaded on authorSTREAM by auramae
