Francois’ presentation below on the Hyper-social Organization provides some interesting insights into social and the benefits of changing your processes to be shared/social.
Leadership

Great event at ProductCamp Austin, thanks to all the organizers – well done! There were some very engaging presentation and discussions throughout the day. The level of the content, number of attendees and the number of people that stayed until the end showed that Austin is a leading technology community. Kudos to Josh Duncan for getting best presenter and Sharon Drew Morgen.
Many thanks to those of you that came to my session and making the town hall discussion rich and beneficial for all the folks that attended. I’ve learned a great deal from the session and look forward Austin’s next product camp.

Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.
Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.
Other Articles:
- Does Your Content Marketing Make You Different? (myventurepad.com)
- B2B Marketers Need to Look Beyond Decision Makers (thecustomercollective.com)


