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Product Marketing

10 Myths of Innovation

The other side of innovation provides some interesting insights on how to drive innovation through to execution. The most interesting piece on what not to do is:

  • Don’t work with insiders
  • Don’t use existing processes
  • Don’t use existing metrics

If you are focusing on innovation you need to not be constrained by current people, processes and systems.  Here are also 10 myths of Innovation from the presentation:

  1. Innovation is all about ideas
  2. The great leader never fails
  3. Leaders are only fighting the system
  4. Everyone can be an innovator
  5. Innovation happens organically
  6. Can be inside an establish organization
  7. Requires wholesale organizational change
  8. Innovation can only happen in Skunk Works
  9. Innovation is unmanageable chaos
  10. Only start-ups can innovate

Oh yeah, here’s the presentation.

 

The Other Side of Innovation

May 12, 2011 by
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Music Can Change the World and Marketing: An Innovation Story

How The Love of Music has changed our Business World

View more presentations from Thorsten Faltings

So not only do we look at lessons we learn from markets we server as marketers, we need to examine how we can do things differently and change a market based on insights and analysis of other market segments. Sometimes we need to look at our markets and look at how we might apply business models and approaches which haven’t been done before and sometime we need to starts with the history, evolution and current landscape to get full context on where innovation opportunities may exist.

Since this is a music post and maybe because it’s Friday or because I’m on my way to Austin this weekend, here’s a video to close the week as we think about looking at our markets from the cradle to where we are today.

April 29, 2011 by
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Cultural Insights on Mobile: It’s the people, not the device

This is an interesting piece on the changing nature of mobile. It’s increasingly being woven into our activities. Mobile integration is effectively providing more context, not just connectivity. Apps allow for a person to quickly jump from productivity to entertainment while waiting in line at the grocery store.

There is a good deal of market data sizing in mobile, insights on mobile application trends, apple’s impact on mobile and how traditional internet usage and mobile are increasingly indistinguishable, but this presentation from Stephanie Rieger of Yiibu provides context and insightful connections between people and their devices.

It's about people, not devices…

April 22, 2011 by
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