Browsing Category

Product Marketing

ACETECH Symposium: Whistler – April 7, 2011

Whistler 7
Image via Wikipedia

It’s been an exciting kick off to 2011 so far.  I’m in the process of completing an interview project and I’ve just been added to ACETECH’s annual symposium for current and past CEO’s of technology companies in Whistler this April.

This should be a great event, not just because of it being in Whistler, but because of the environment which ACETECH creates for all the  participants:

ACETECH Symposium is total immersion into the core of how technology business works…and how you can make it work in your company.  From the highs of advanced business concepts to the answers to workday problems, the ACETECH Symposium empowers the CEO for the next day back at work and the next ten years of you career…….Your participation in the Annual ACETECH Symposium will provide new year round learning opportunities:

  • Annual Symposium at Whistler – 3 days of strategy with world class leaders allowing you to benchmark your strategic direction against leading edge trends
  • Best Practices Workshops for you and/or team members to identify and implement models that can substantially improve your company’s performance
  • Ongoing Whistler Peer Round tables moderated by subject matter experts to continue discussion on critical issues identified at the Whistler Symposium

If you are a current/past CEO/president in tech and this event looks like something you might want to attend, I’d really recommend it. I hope to catch up with you there!

January 24, 2011 by
(2)

SCRUM In Marketing: Leveraging Agile Outside Development

When going Agile in development there are definitely challenges both inside and outside the traditional R&D group. The impact of improved velocity in the “manufacturing process” can definitely create bottlenecks in adjacent organizations/process owners.  Some organizations answer these challenges with going towards an Agile enterprise approach.  Others when asked “how can you use Agile methodologies outside of a traditional IT and Development mode?”  may roll out to another group here and there, but don’t go all-in.

Having had the opportunity to deploy Agile across the enterprise over the last several years – I’ll agree it helps bunches.  Focus, transparency and priority setting.    I’m definitely a believer in the benefits, which is why I’m sharing the presentation below.

Here is Kristen Petra’s pitch on how Hub Spot uses SCRUM in Marketing successfully from the 2011 Austin Product Camp/#PCATX.   While I think a Scrum Master role is needed, this is a solid overall intro into on how to use SCRUM outside of IT/development.

Marketing the Agile Way – Applying Scrum Outside of Develoment

View more presentations from Kirsten Knipp

Related articles
January 17, 2011 by
(19)

Get Insight from the Community of Marketers: ProductCamp Atlanta is on the schedule!

The 4th installment of PCAMPATL is on the schedule for February 19, 2011 at GTRI.  The last several events continue to validate that the community of technology leaders in Atlanta are committed to sharing best practices in Product Management, Product Marketing and development.  The last event was standing room only – let’s see if we can do that again!

While historically these are often seen at techno-centric events, they aren’t!  Product Camps are for anyone that markets, builds and lead groups who bring products to market.  Representation from B2B companies and Consumer product companies abound.  If you aren’t familiar with what a product camp is or if it’s for you, Paul Young has a great product camp overview on his blog which summarizes what product camps mean for the community/participants.

The event is free, so if you haven’t been to a product  camp make this one.  You can register here.

Not in Atlanta?  ProductCamp.org provides the latest information on PCamps around the globe.   If there isn’t a Product Camp in your community why not start one?  Not sure how?  You can read up on best practices for gearing up a Product Camp in your city and there is even a starter kit available.

By the way, these events wouldn’t happen without volunteers, so when you sign up also help out because PCamp isn’t a spectator event, it’s about participation.  How do you volunteer?  The sign-up form asks you if you want to help or you can ping @jbrett on twitter.

January 13, 2011 by
(7)