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Product Marketing

Useful Drool

I’m not sure why the pitch is centered on Twitter, since the conceptual model can be applied to any media channel today.   The Insipid Drool or Useful overlap exists so long as the content can be searched or consumed at one’s own schedule.   It also substantiates that a given person or a given problem being solved can change the value of any content you might produce as a marketer.   One person’s drool just might be another person’s business case.

Twitter is useful drool

July 6, 2010 by
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19 Feeds for ProdMgmt, Product Marketing and Marketing Operations types:

So I got asked yesterday about what blogs I read and I could only spout out 3 or 4 with fully qualified domain information, which sucks because there are so many good blogs in my feed already which I couldn’t really remember.   So while I was spending some time catching up on my reading,  I’ve also created a lists of  folks continue to influence me around product management and marketing:

  1. Ivan @ The Productologist: www.theproductologist.com
  2. Cranky: www.crankypm.com
  3. Stewart @ Strategic Product Manager: www.strategicproductmanager.com
  4. Paul: www.productbeautiful.com
  5. Steve @ Product Marketing – www.productmarketing.com
  6. @sehlhorst: www.tynerblain.com
  7. CC @ www.christophercummings.com
  8. Cottmeyer @ www.leadingagile.com
  9. David: www.launchclinic.com
  10. Duncan @ www.arandomjog.com
  11. Dr.: www.outsideinview.com
  12. Bob Corrigan: www.thebobcorrigan.com
  13. Dunford: www.rocketwatcher.com
  14. @jbrett – www.jasonbrett.me
  15. Meerman @ Web Ink Now: www.webinknow.com
  16. Web Product Blog: www.webproductblog.com
  17. Carfi: www.socialcustomer.com
  18. DH: www.salesgrok.com
  19. Agile Executive Guys: www.theagileexecutive.com

There are some other resources you can use to find which may be relevant to you as a product management/marketing manager which you may or may not already be aware of:

July 1, 2010 by
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Content, Content, Content

…it likes to be free according to this very entertaining presentation from Mike Ellis.  While that may in fact be the case, remember that you should probably have a strategy for your content as a marketer.   As you develop content and set it free, there are some key questions a marketer should ask since while content should be set free, it’s not free to develop:

  • Is this intended for the buyer/Analyst/Partners/Sales/Others?
  • How will this content influence your audience to do something?
  • How does this relate to your existing content/strategy?
  • Does this establish a new content theme, if not related to previous content and is it a sustainable theme?
  • Is the content reusable?
If you love your content, set it free (v3.0)

View more presentations from Mike Ellis.
June 11, 2010 by
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