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Product Marketing

PowerPoint Guidelines: Font Usage, Animation and More

A little fun on PowerPoint. During a presentation this week, I was reminded of this video from Don McMillan. I’ve booked Don McMillan for a user conference once, not only does he know how NOT to use PowerPoint, he’s very effective with it as well when doing a keynote.

Kinda Dilbert live with a LCD Projector, a Microphone and a copy of Microsoft Office.

Truth: Common Power Point mistakes never change (boingboing.net)
PowerPoint 2010’s sample “Five Rules” presentation shows off powerful new graphics engine (istartedsomething.com)
Five rules for PowerPoint (blogs.msdn.com)
Tips and Tricks: Auto-play Powerpoint Presentations in Email (life.firelace.com)

April 2, 2010 by Jon Gatrell

CAGR ENVY: Mobile Data Growth at 117% CAGR Through 2015

Coda Research Consultancy recently released some interesting data on the growth of Handset data traffic growth. Some interesting highlights:

By 2015, mobile video will account for 68.5 percent of all mobile data usage in the U.S. (or 224 petabytes/month).
An Estimated 95 million mobile handset subscribers in the U.S. will be watching video on their phones in five years
Mobile data revenues (not including SMS charges) are forecast to make up 87 percent of all data revenue for the carriers by 2015.

more details @ TechCrunch.

March 31, 2010 by Jon Gatrell

There’s no such thing as a social product, only social product managers

Great event at ProductCamp Austin, thanks to all the organizers – well done! There were some very engaging presentation and discussions throughout the day. The level of the content, number of attendees and the number of people that stayed until the end showed that Austin is a leading technology community. Kudos to Josh Duncan for getting best presenter and Sharon Drew Morgen.

Many thanks to those of you that came to my session and making the town hall discussion rich and beneficial for all the folks that attended. I’ve learned a great deal from the session and look forward Austin’s next product camp.

No Such Thing As Social Products

View more presentations from Jon Gatrell.