AARP is raising it’s brand equity via YouTube

Never let it be said that AARP isn’t relevant and the brand’s awareness is limited and only known to those 42 and over or people who have the same name as their father and accidentally gets the cool magazine every now and again.  Welcome to the social media, where age is largely unknown and rarely given.  So not only can you get really good term life insurance or a recommendations for how to deal with Medicare part B or whatever – they are putting some pretty darn inspirational messages into the marketplace via YouTube with the video below.

I’ve never looked to AARP for messages about hope, the future and contribution, will now though!  Glad I found this on FriendFeed.

April 6, 2009 by
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Social Productivity: Working in a social world

I’ve recently found that Facebook is quicker than email for contacting numerous business contacts, Twitter can help with competitive intelligence and email is just a little too slow and formal, so I can relate with how companies need to embrace social technologies more.

Ross Mayfield’s Web 2.0 Expo presentation on Putting Web 2.0 to Work is a very fair assessment of the situation, even if it appears to be a thinly veiled “you really need some of this technology now” pitch with the Social Text logo throughout.

Putting Web 2.0 to Work

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Ok, not so thinly veiled with the free trial at the end. Come on Ross, was it a sponsored session?

April 5, 2009 by
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Restructuring your strategy: An economic imperative

I’ve been speaking and traveling a little more of late and the economic discussions continue monopolize discussions. Been busy on a bunch of things, but a common theme of the discussions I’m having is “what worked 90 days ago doesn’t work today” or “Differentiation today is different than last year – the market have moved to X in the last year”.

While the system outlined below is little overly diagrammed, the 10 steps are spot on. Thanks oukearts!

How to restrategize your company in an economic crisis.

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March 31, 2009 by
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