Cultural Insights on Mobile: It’s the people, not the device

This is an interesting piece on the changing nature of mobile. It’s increasingly being woven into our activities. Mobile integration is effectively providing more context, not just connectivity. Apps allow for a person to quickly jump from productivity to entertainment while waiting in line at the grocery store.

There is a good deal of market data sizing in mobile, insights on mobile application trends, apple’s impact on mobile and how traditional internet usage and mobile are increasingly indistinguishable, but this presentation from Stephanie Rieger of Yiibu provides context and insightful connections between people and their devices.

Brand Insights: Best Global Brands – Tech, Retail and Luxury Goods

I get asked about Brand a good deal when I’m training product marketers and there are a good deal of opinions of how to manage brands, but effective brand management is a process. This list of the best global brands from Interbrand provides some key insights into core brand attributes for folks to think about.

The 10 Principles of Strong Brands

  1. Commitment
  2. Protection
  3. Clarity
  4. Responsiveness
  5. Authenticity
  6. Relevance
  7. Presence
  8. Understanding
  9. Consistency
  10. Differentiation

While I like the 10 principles from Interbrand, there are two additional things to consider:

As you may have seen in the report, technology companies, business consultants and internet services are increasingly focusing on brand, so what’s your brand plan for 2011 and 2012?

Understanding Users: DIY Research Options for Tech Companies

UX is increasingly an area for understanding the intersection of users, buyers, markets and tech solutions providers.  Here are great insights on how to engage users to improve your products and market knowledge on the cheap from Laura Klein.

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