This presentation by Lucy Spence from ProductCamp London provides some foundational building blocks that product marketers and launch managers need to consider as they look to generate demand. While I don’t think that is the context which it was originally planned, it is a quick and essential read for anyone who is responsible for increasing/driving revenue in a web-centric world for buyers doing research.
Ever get into a rut with what to write? Just not able to break out of that old way of thinking? It doesn’t have to be hard, just think of it as working a process to be creative and this presentation does a great job of breaking it down for you.
As marketers one of the best things we can do is step back from what we are doing and try and look at things through a different lens and this slide deck provides a way for us to do that.
There are many ways to build products from a methodology perspective, but this presentation adds some interesting insights into large company processes vs. small company processes. While agile, lean and waterfall aren’t mentioned in the article I think we can all glean some valuable items to consider as we look to launch new products to market.
I definitely don’t like when apps goof up that I am using, but I also don’t like when the product spits back something I can’t understand. To that end, I thought I would share my two favorite error messages, since there are plenty of apps which give me strange strings which doesn’t often help with troubleshooting and can confuse a user.
Delta has this one which embraces lingo from their industry and doesn’t try to do any real explanation.
and here is my favorite from an iPhone app, My6Sense.
This is the type of stuff you get when you allow yourself not to take yourself too seriously when developing a product. It also makes it fun to use the app and allows the user to go “yeah, I goof up too sometimes, I should expect this from the apps I use too”.
