PCAMPATL: Learning, Sharing and Discussions

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PCampATL has been a great time.  Good discussion, networking and session facilitation. Great job by @jbrett and the rest of the volunteers.

Many thanks to the folks that attended the session and provided your insights on the things we get bogged down on.  Based on the discussion, it is clear we all get bogged down in the daily noise, the tactical and the stupid things which stop us from doing the right things for the business.

Stupid Things In Product Management

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February 6, 2010 by
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Hertz Gold Members Assured: No Toyotas in Your Future…

LOS ANGELES - APRIL 24: (FILE) The Sun shines...
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I really wouldn’t want one of my customers sending emails like this one I got today from Hertz.  As if being on the news wasn’t enough for Toyota on this recall and major rental companies choosing to opt out on Toyota until addressed, now one of their larger fleet customers is letting their customer base know – “we will make every effort to switch you to another brand (e.g., Nissan, Ford, GM) as quickly as possible.”

This note also makes for great customer service by Hertz.  I really hope similar notes went out to all email addresses Hertz had for the coming days/weeks.

Safety first just might mean 1 brand does well in this recall nightmare.  Another thought, they could have just been inundated with inbound customer service calls asking for a non-Toyota rental, whatever the reason I still liked the note.

Related articles:
January 31, 2010 by
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SOCON10: Measuring Social Media for B2B: Activities Need to Drive Results

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Many thanks to the folks that attended the session I lead.  We had a great discussion on what’s important, what folks are doing and how organizations should focus on improving over time.  There still appears to be this learning curve around social media which is awesome.  SoCon10 had a bunch of new faces and folks who are looking to better understand the tools, the type of processes which are best supported via social media efforts.

As discussed in the session, here are the links to the MS&L and PR Week Survey on Social Media and the 2009-2010: Product Management Survey from Pragmatic Marketing, where several of the graphs came from.

Thanks again for the discussion and many thanks to Leonard Witt and the rest of the folks who again setup a great event at Kennesaw State for Atlanta’s marketers, interactive media crowd and journalists.

Measuring Social Media For B2B

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January 31, 2010 by
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