I actually got caught in a conversation today around a couple of my posts around the Automotive industry and their ad spend. The main discussion was around the reporting quality and intellectual honesty of Fox News, but I did get banged on around the spending habits and likely contractual spend already in place for GM and Chrysler. Below is a chart from Ad Age‘s global marketing report on the Top 100 media buyers, the ad spending by category is based on 2007 spend.
SOURCE: http://adage.com/images/random/datacenter/2008/globalmarketing2008.pdf
