Browsing Tag

Automotive industry

Automotive ad and media spending

I actually got caught in a conversation today around a couple of my posts around the Automotive industry and their ad spend.   The main discussion was around the reporting quality and intellectual honesty of Fox News, but I did get banged on around the spending habits and likely contractual spend already in place for GM and Chrysler.  Below is a chart from Ad Age‘s global marketing report on the Top 100 media buyers, the ad spending by category is based on 2007 spend.