b2b strategy

I’m seeing more and more of the integrated strategy approach to social in presentation.  Jeremiah’s pitch from Altimeter is spot on in that every touch and channel needs to support engagement.  While on the surface you could see this as a technical set of tasks, it also a set of strategic decisions to make sure your brand is easily available where your customers are.  This slide set demonstrates how to strategically address social in your website, as a channel for interaction.