Integration isn’t just technical for social

I’m seeing more and more of the integrated strategy approach to social in presentation.  Jeremiah’s pitch from Altimeter is spot on in that every touch and channel needs to support engagement.  While on the surface you could see this as a technical set of tasks, it also a set of strategic decisions to make sure your brand is easily available where your customers are.  This slide set demonstrates how to strategically address social in your website, as a channel for interaction.

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8 Comments

  • Reply Ray van den Bel May 20, 2010 at 7:18 am

    Integration isn’t just technical for social: I’m seeing more and more of the integrated strate… http://bit.ly/cnB63I http://bit.ly/9g5yaL

  • Reply jon gatrell May 20, 2010 at 7:35 am

    Integration isn’t just technical for social http://bit.ly/aMM1Gl

  • Reply Author Sonia P Myers May 20, 2010 at 7:38 am

    RT @spatially: Integration isn’t just technical for social http://bit.ly/aMM1Gl

  • Reply B2B Marketers and Buyers need to interact differently « gabriel catalano | in-perfección June 2, 2010 at 11:55 am

    […] than anything you can tell them: Provide easy access to what the community is saying about you, your products and your service directly from your website. Make buyers feel included the community […]

  • Reply Marketing is in the Middle: Jay Baer January 26, 2011 at 8:32 am

    […] talking about the hot new thing, and instead turn our attention to doing the current things better. Social media optimization and integration would be a good start.  Social is an ingredient, not an […]

  • Reply Is social media important to B2B buyers? April 18, 2011 at 11:44 am

    […] integrated approach to social media isn’t just a marketing task, it’s a task for the whole […]

  • Reply The CIO Content Challenge: systems of engagement at odd with systems of record May 27, 2011 at 9:42 am

    […] Social media is increasingly about integration – not just for business processes, but also systems to be most effective. What is a CIO to do? Content, conversations and complexity around compliance are always in play. Red hat 20110504x View more presentations from John Newton Categories : Leadership Technorati Tags: cio compliance content discovery it […]

  • Reply You need a business strategy, not a social strategy. April 10, 2012 at 7:32 am

    […] social has been integrated into their  DNA – operational processes, their products, systems and during the buying process.  So how has leveraging social tactics helped support this business […]

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