Browsing Tag

business model

Business Model Innovation – Picking the right model matters

With SAP’s confirmed adoption of a more utility based approach to pricing and packaging.  Admittedly utility is a little generous, but selecting the right approach to the market matters.  Whether it’s your delivery model, licensing dials or general operations – how you deliver value to your segment is very much centered on understanding your organizational capacity, market preferences and operational engagement.

It doesn’t matter what type of model – a freemium business model, utility oriented cloud model or even a legacy on-premise licensing approach all are equally valid providing they are acceptable to your segment.   Business models are ultimately more complex than just packaging and delivery/execution in technology companies….but just thinking in terms of those items for product marketers and product managers can provide some clarity on how to maximize both operational assets and product assets in a given segment.

Here is a presentation on business model innovation and items to consider.  While there are some gaps in the model,  it does get one thinking on the market’s operational and engagement requirements.

Business model innovation 2 day workshop facilitation slides

 

The right approach to identifying how to align your business model to the market requires market research, a thought approach to content marketing and broad understanding your competitive and market landscape.

July 6, 2011 by
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2010 in Review

Tis the season to slack a little on the whole blog thing.  It’s been a wonderful holiday season around here so far and I hope the same for y’all.   So here comes the list of posts from 2010 post you just might have missed.

5 Insights on Freemium Business Models

Doing market research shouldn’t only focus on the the scale of the problem and the competitors in the space, but also you should look for lessons learned from folks in the space or similar business models and conferences provide some great insights from people that have been there done that.   The recent rash of featured freemium presentations on Slideshare’s homepage provides some lessons learned which any product marketer can learn from, even if you don’t have a freemium offering.

How to do Market Research on the Cheap.

Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects.  While this approach can be helpful if you have a subscription, most of us need more context than high level numbers from an analyst firm to baseline our understanding of a market.   It’s not that the analysts are off, they all have their own take on the market.  Often analyst market definitions, approach to the market/research agenda and research methodologies make it very difficult to understand how it REALLY relates to your market.

What every product marketer needs to know about content strategy.

37 things who probably never hear in technology marketing

A fun look at being a pm in software.

A look at Innovation and Brand

A slideshare deck on Business Week’s Top 25 Innovators from 2010.

December 27, 2010 by
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5 Perspectives on How to Succeed with a Freemium Business Model

Doing market research shouldn’t only focus on the the scale of the problem and the competitors in the space, but also you should look for lessons learned from folks in the space or similar business models and conferences provide some great insights from people that have been there done that.   The recent rash of featured freemium presentations on Slideshare’s homepage provides some lessons learned which any product marketer can learn from, even if you don’t have a freemium offering.

The presentations were from the recent Freemium Summit, which has provided some really good information for folks who want to know more about those sort of things.  I certainly have seen freemiums which have worked and those that haven’t, but there are some common themes which appear to have emerged from the presentations at the event – constant customer communication, ruthless analytics and fact based packaging are critical.

Below are 5 presentations from the conference which provide interesting insights and perspectives on why freemium works.

1. YouSendit’s Ranjith Kumaran has some interesting graphs on paid and free usage trends, but also confirms that usage metrics and lifetime value are critical to managing a freemium business.  It’s about the product, customer and the community over time.

Ranjith Kumaran Presentation

2. Survey Monkey’s Brent Chudoba’s overview is little text heavy, but that’s why it’s a good read on the importance of internationalization to scale a company online.

Brent Chudoba Presentation

3. Ning overview from Taylor Bueley cites integration and partnerships as critical to growth for such platforms:

Anne Driscoll Presentation

4. Owen Tripp recommends starting with a freemium model when launching/creating a new product category like Reputation Defender is doing.  If people don’t know the market, it’s hard to charge for it and it’s hard to build a compelling offering which address the market problem without users/customers, so free was a great model to use to learn the market and build a product they can ultimately charge for.

Owen Tripp Presentation

5. Hootsuite’s Ryan Holmes explains that packaging is critical to establishing multiple revenue channels for how their customers really use the product.

Ryan Holmes Presentation

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October 28, 2010 by
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