Social media is increasingly about integration – not just for business processes, but also systems to be most effective. What is a CIO to do? Content, conversations and complexity around compliance are always in play.
After looking at the plight of the CIO earlier this week, I thought it might be good to post this presentation too. It appears that CIO’s aren’t big fans of cold calls, but who is? In an world where getting someone’s attention is the first critical step for marketers and sales people alike, it appears that doing the research and understanding what is and what is not relevant is the first step to getting into the funnel with a CIO as a potential buyer for your product.