…it likes to be free according to this very entertaining presentation from Mike Ellis. While that may in fact be the case, remember that you should probably have a strategy for your content as a marketer. As you develop content and set it free, there are some key questions a marketer should ask since while content should be set free, it’s not free to develop:
- Is this intended for the buyer/Analyst/Partners/Sales/Others?
- How will this content influence your audience to do something?
- How does this relate to your existing content/strategy?
- Does this establish a new content theme, if not related to previous content and is it a sustainable theme?
- Is the content reusable?