Browsing Tag

Content Management

4 Questions to consider when creating content: Is your content citable?

This presentation on “Rocket Content” has some really valuable questions to ask as a content marketer trying to engage senior management at companies.  As you look to develop content and influence your markets, the questions on the final slide are a succinct way to looking at content marketing.  If you are looking to develop content with the potential for thought leadership and going viral inside a potential prospect’s organization this presentation provides some valuable context.  I’d modify how questions slightly as I have done below, but these 4 question are a great starting point for executive content development.

Can your content:

  • Easily be passed to an executive?
  • Credibly be referenced in a presentation?
  • Address an objection?
  • Encourage someone engage your company?


Many thanks to Ian Greenleigh of Bizaarvoice.