Browsing Tag

Content Strategy

Content, Content, Content

…it likes to be free according to this very entertaining presentation from Mike Ellis.  While that may in fact be the case, remember that you should probably have a strategy for your content as a marketer.   As you develop content and set it free, there are some key questions a marketer should ask since while content should be set free, it’s not free to develop:

  • Is this intended for the buyer/Analyst/Partners/Sales/Others?
  • How will this content influence your audience to do something?
  • How does this relate to your existing content/strategy?
  • Does this establish a new content theme, if not related to previous content and is it a sustainable theme?
  • Is the content reusable?