I found a couple of case studies from TWTRCON which I thought I would pass along.
First, H&R Block’s presentation demonstrates the importance of processes and a team approach. Slide 15 and 16 are really critical is a business wants to engage in social media. Take a look:
TWTRCON SF 10 Case Study: Moving Your Social Media Business Strategy to the Next Bracket
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Here is a “case study” from Dell on their Twitter usage:
TWTRCON NY 10 Case Study: Dell’s Evolving Use of Twitter | Stefanie Nelson, Dell
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