I found a couple of case studies from TWTRCON which I thought I would pass along.
First, H&R Block’s presentation demonstrates the importance of processes and a team approach. Slide 15 and 16 are really critical is a business wants to engage in social media. Take a look:
TWTRCON SF 10 Case Study: Moving Your Social Media Business Strategy to the Next Bracket
View more presentations from TWTRCON.
Here is a “case study” from Dell on their Twitter usage:
TWTRCON NY 10 Case Study: Dell’s Evolving Use of Twitter | Stefanie Nelson, Dell
View more presentations from TWTRCON.
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From TWTRCON: Social Media takes a strategy, process and a team http://bit.ly/eFiyUc
From TWTRCON: Social Media takes a strategy, process and a team http://bit.ly/hAEHc9 #branding #brand
From TWTRCON: Social Media takes a strategy, process and a team http://bit.ly/hAEHc9
just found: From TWTRCON: Social Media takes a strategy, process and a team http://bit.ly/hUFZBr
From @spatially – Social Media takes a strategy, process and a team #prodmktg #launch http://tinyurl.com/265fnbd