Browsing Tag


Buyer Personas Vary: A Quantitative Approach By Geography

I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography.  Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in our businesses are  anecdotal.  Thanks to the author for doing the math on this.

Where’s my trash?

Not a new item, but I ran across it today again.  The smart kids at MIT are tracking the travels of trash.  The team @ the Senseable City Lab have multiple projects which track geospatial information.  Click to enlarge…



Slides do make a difference

So Keith’s post on supercharging your PowerPoint got me to thinking, I mean I was thinking real hard and crappy slides do make for a bad presentation – even if you are an expert and entertaining.  I think sometimes, no slides might be better.

Take a look at these two geography slide sets – which lecture would you rather listen to? I think you could tell the same story with both slide sets, you may need to move the order around a little in the photo version though.

or this text filled one?

Cartography finally has a killer app: Google Latitude

2 revolutionary product posts in two days.  Today’s, ok a day late, if a mobile app from Google. The launch of Google Latitude is bound to represent a new mode of interaction…  Spatially driven personal interactions – like real people and stuff – potentially.  Clearly an interesting product for product manager – lots o’ uses.  So here is the overview:

Latitude is a new feature for Google Maps on your mobile device. It’s also an iGoogle gadget on your computer. Once you’ve opted in to Latitude, you can see the approximate location of your friends and loved ones who have decided to share their location with you. So now you can do things like see if your spouse is stuck in traffic on the way home from work, notice that a buddy is in town for the weekend, or take comfort in knowing that a loved one’s flight landed safely, despite bad weather.

And with Latitude, not only can you see your friends’ locations on a map, but you can also be in touch directly via SMS, Google Talk, Gmail, or by updating your status message; you can even upload a new profile photo on the fly. It’s a fun way to feel close to the people you care about.

Yup a killer app – safety, spying, OCD management and visual “where are you” answers.   With “fine grained” privacy management it may just be what makes each of our Google account more valuable – I just synched my feedburner account – so why not another Google app.

Oh – yeah – a little delay for the iPhone version… Very cool share cool of wallet play Google folks.  Android anyone?