I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography. Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in our businesses are anecdotal. Thanks to the author for doing the math on this.
So Keith’s post on supercharging your PowerPoint got me to thinking, I mean I was thinking real hard and crappy slides do make for a bad presentation – even if you are an expert and entertaining. I think sometimes, no slides might be better.
Take a look at these two geography slide sets – which lecture would you rather listen to? I think you could tell the same story with both slide sets, you may need to move the order around a little in the photo version though.
or this text filled one?