I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography. Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in our businesses are anecdotal. Thanks to the author for doing the math on this.
Inside the mind of the IT buyer
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Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj
"85% of IT professionals will naturally disbelieve anything you tell them." (sounds about right to me!) http://bit.ly/bTWiDj
RT @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj
I understand those Germans better now
RT @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj
I understand those Germans better now
@bobvincent – thx for rt: @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj #prodmgmt
IT buyer personas vary by geography http://bit.ly/cP3e6M #prodmgmt