Buyer Personas Vary: A Quantitative Approach By Geography

I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography.  Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in our businesses are  anecdotal.  Thanks to the author for doing the math on this.

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6 Comments

  • Reply jon gatrell March 19, 2010 at 1:35 pm

    Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj

  • Reply Laura Klein March 19, 2010 at 1:59 pm

    "85% of IT professionals will naturally disbelieve anything you tell them." (sounds about right to me!) http://bit.ly/bTWiDj

  • Reply devcorporate March 19, 2010 at 2:39 pm

    RT @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj
    I understand those Germans better now

  • Reply jcmecke March 19, 2010 at 2:39 pm

    RT @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj
    I understand those Germans better now

  • Reply jon gatrell March 20, 2010 at 3:51 pm

    @bobvincent – thx for rt: @spatially Buyer Personas Vary: A Quantitative Approach By Geography http://bit.ly/bTWiDj #prodmgmt

  • Reply Leonard Kish March 23, 2010 at 11:55 am

    IT buyer personas vary by geography http://bit.ly/cP3e6M #prodmgmt

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