Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.
Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.
- Does Your Content Marketing Make You Different? (myventurepad.com)
- B2B Marketers Need to Look Beyond Decision Makers (thecustomercollective.com)