Content marketing continues to be top of mind for many product marketers and managers – even if according to these survey results corporate marketing often owns the strategy and budget in many organizations. Publishing relevant content for your market represents a clear opportunity for engagement, funnel introduction and maturing opportunities in the funnel. Holger Schulze’s survey results on content marketing in B2B clearly shows where the lines are being drawn in B2B and content.
B2B Content Marketing Trends
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