Browsing Tag

product management

Things I’ve found from September 7th to September 12th

here you go, been slacking for a couple of days or more:

September 12, 2009 by Jon Gatrell

Year 3 Kick Off: Build/Buy/Partner Analysis – 3 of 3

With 2 parts out of the series down and the market research in place, I completed my last item of reviewing items starred in my feed reader and bookmarked pages – basically the final input which ultimately represents the functional equivalent of a 360 review of last year’s content. There are several key things I learned which will influence what I do going forward:

Search is a really quirky thing. Odd really how it all works out, not only do I still own giggly quotes on google – it accounts for the majority of new visits – imagine that. Hmmm, search drives where people go online, while intuitive and logical, it’s always interesting to look at the metrics for a fact based approach.
People share and engage just because they got something to add. I’m not sure I have any better an idea than before the effort, but just like the twitter network audit I did last year, I know a little more about the ‘shape’ of things.
There are a bunch of real smart people doing cool things out there. Through the interviews I did, the feedback, the links and articles other people wrote which I read, I’m just humbled by cool people I know and the stuff they did last year.

After reviewing all the metrics and content, I’ve been able to identify 3 key persona’s which I think happen to find this place.

Product Management/Brand Marketing Type: A little too busy to really read or surf and is looking for a technology product management filter. Main value drivers is “quick hit content” and they appear to come back more so than not – I think.

Randoms: Some vaguely relevant search term got you here, but only like 3% show back up. So not sure there is a value driver for this group, but I think they just are out looking for random stuff/questions to be answered.

People I know: This is the most fun group and since you are people I know, you probably don’t have an opinion one way or another, but still chime in on topics every now and again – either on facebook or through comments. OK, perhaps they have comments, but are polite enough to stay nice and say something in person. This group is also more or less technology wonks, product marketing types and brand enthusiasts who I may have met at a tweet up, the panic show or some other random career activity.

So since I think I might have this persona thing for Spatially Relevant down, I’m off to putting a plan in place to:

Encourage More Conversation
Identify a Better Way to Understand the Readers
Link more cool people up together

Achieving the Plan: Build or Buy or Partner?

There are many things I could do to drive forth on these initiatives on my own – commit to 2 pieces a week which aren’t random business slides to see what richer metrics I could get which could allow me to meet more cool people. If I wrote more, I could potentially work towards achieving them on some sort of incremental YoY scale. Not that interesting to me, since this blogging stuff is tough stuff and I think it makes you gain weight. So I need a different option. The option I settled on was partnering with some cool people I know to help build out content, 2 which currently blog, 1 one that hasn’t and 1 that continously says she will.

John Mecke – A technology operator, product management type who really prefers to browse Hoover metrics more than anyone I know. Full disclosure: I worked for John, with him and previously written with him before most recently on a piece to be published in November.

Keith Finger – Met Keith randomly thanks to Erik Wolf, the lead principle at Zero G Creative. He’s been a very interesting cat whom I really starting to like. He focuses on brand’s and how integrating a nurturing initiative can dramatically increase a products position in the marketplace.

Sheryl Altschuler – She say’s she’s going to blog, not sure she will. But one of the best writers I know and she continuously providing feedback to me via email and phone on stuff I write. I wouldn’t call her a luddite, but she does definitely prefer real life activities.

Stephen Smith – I’ve known Stephen for just over 2 years and he is just one of those cool people you find in life. Smart guy, motivated and genuine – oh the people you can meet on the internet.

Many thanks for your patience as I worked through this years strategic plan with y’all and let’s see if the 3rd year of Spatially Relevant is as much fun.

If you want to find out more about these folks, just visit the contributors page – did think about calling it the partners page, but wouldn’t really make sense outside of this post. I also have some random guest posts on the way as well. Cheers!

~jon

How to Market Your Brand by Social Bookmarking (craig-edmonds.com)
Rise of the Trust Agent (slideshare.net)
Media Moguls Want Money the Old Way. We Pay Them (arnoldit.com)
Using Social Networks to Promote Good Causes (jonggunlee.tistory.com)

July 26, 2009 by Jon Gatrell

Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3

: Image via Wikipedia

Getting to be those lazy days of summer – ok, not really. I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept. No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.

Ultimately it’s just looking at some content, stats and alike…. I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.

The Methodology

The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts. The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping. The metrics and content themes are more or less directional and just make me understand a little more.

A Content Analysis

Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop. So as exercise I set out to find out where and when did these themes started @ Spatially Relevant. So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.

First Post on Each Tag

Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.

Branding: Brand first appeared with an almost an incoherent post on pricing and promotion. So the first 90 days of spinning up the blog.

Other Posts Over Time

Brand as the Differentiator – Altschuler wrote this.
What does a Product Manager do? – How is that different than a Project Manager?
Target Markets and Segmentation – Brand and product targeting via content.
Brogan on Marketing: Cultural change focused insights.

After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff. The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.