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Content Marking in B2B: Targeting for leads and nurturing…

Content marketing continues to be top of mind for many product marketers and managers – even if according to these survey results corporate marketing often owns the strategy and budget in many organizations. Publishing relevant content for your market represents a clear opportunity for engagement, funnel introduction and maturing opportunities in the funnel. Holger Schulze’s survey results on content marketing in B2B clearly shows where the lines are being drawn in B2B and content.

Understanding Users: DIY Research Options for Tech Companies

UX is increasingly an area for understanding the intersection of users, buyers, markets and tech solutions providers.  Here are great insights on how to engage users to improve your products and market knowledge on the cheap from Laura Klein.

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